Positive-sum games: Enhance situations where both parties give to achieve mutual success.
Structured Serendipity: Creativity can often be deliberately enhanced though environmental variation. Create ‘structured serendipity' by spending a few hours a week learning about a content area that has nothing to do with your day job.
Luck: Contrary to what our brains are telling us, there’s no mystical force that imbues a winner with a streak of luck, nor is there a cosmic sense of justice that ensures that a loser’s luck will turn around.
Kaleidoscopic discovery: oftentimes discoveries occur simultaneously by numerous individuals
Occam's Razor: The most simple explanation for a given scenario is most often the correct one. “Facts cannot be explained by a hypothesis more extraordinary than these facts themselves; and of various hypotheses the least extraordinary must be adopted.”
Cognitive Load: our minds have a limited working memory between 3-7 elements. If you want to concentrate on something, limit distraction.
“Sunk-cost trap”: money spent on a given item is spent; thus, previously costs have no bearing on future decisions.
“Law of Large numbers”: many data-sets are always more reliable than small anecdotes.
Externalities: actions always have side-effects to them, both negative and positive.
Shifting Baseline syndrome: a tendency to forget past data in favor of current baselines.
TANSTAAFL: three ain’t no such thing as a free lunch